Many applications are difficult to use. They require users to learn how to use them, and often lead to inefficient actions and all kinds of mistakes. Users can’t do their job well and have negative experiences. Why are applications not easy to use?
Applications are often not easy to use because they don’t fit the mental model that users have. Their design and development isn’t based on the user’s perspective, but from a technical, visual or functional perspective. The resulting applications aren’t intuitive. The lack of logical operation, clarity, and efficiency lead to less self-confidence, less satisfaction and poor performance.
The fit between user and application becomes optimal. An application that shows what users recognize and enables what they expect, allows users to do their work without training or help. It prevents errors and lets users easily become experts. Users can focus on their work rather than on the application. Such applications lead to better performance and to positive experiences.
The design of easy-to-use applications requires a cognitive approach. Such an approach creates meaningful applications that fit optimally with human information processing, from perception and recognition to decision making and acting. Mental and physical strain are minimized and users can achieve their goals in a comfortable and efficient way.
Vinvis has over 20 years of experience in the cognitive approach of application design. Contact us for more information or first read more about our approach.